Deere & Company made a sales and marketing agreement with Honda Power Equipment to sell Honda premium power products at participating John Deere dealerships in the United States. Shipments of Honda inventory to Deere dealerships will be phased in beginning in 2012.
Deere dealers will offer Honda’s walk-behind lawnmowers, generators, tillers, water pumps and snow blowers. Deere will no longer market John Deere-branded walk-behind mowers or walk-behind snow blowers in the United States after 2012.
Deere dealerships are independently owned, and the company says all active dealers will be offered the opportunity to sell the Honda product line during a sign-up period beginning in late 2011. The company may also consider the agreement for Canadian dealers in the future.
For more information, visit johndeere.com.
