By Bryan Ostlund
Lawns get a lot of use in the summer, as a result, lawn care tends to take on a primarily summer-focus. Once the evenings cool off a bit and the kids head back to school, many homeowners are ready to dial back on the maintenance.
However, as a lawn care professional, you know that just because the grass is growing more slowly that doesn’t mean it needs less care. Fall is the perfect time to aerate, reseed and fertilize in preparation for the dormant winter months ahead.
A professional fall lawn maintenance package promotes good turf root development, enhances the plants’ storage of energy reserves and helps the grass retain color longer – and it can mean all the difference in the amount of repair and recovery the lawn needs in the spring. The expertise and equipment required to successfully execute fall lawn maintenance tasks, within the relatively short, ideal time frame, is a key selling point for busy homeowners who recognize the benefits of these services.
Many homeowners do not realize how beneficial regular aeration is for a lawn – or that fall is an excellent time to perform this task.
The aesthetic benefit of overseeding a lawn with cool-season grass in early fall is usually evident to homeowners, especially for those in the southern region, as the combination of cool-season grasses ensures a lush green lawn through the cooler months while the warm-season grasses are dormant. But overseeding also offers other benefits that potential clients often find convincing.
For those in southern regions, the seasonal lawn care package offering should also extend into the spring, providing homeowners support in the transition back to warm-season turf. This is not always a straightforward DIY project, given the competition the overseeded cool-season grass creates for the original warm-season turf.
Most homeowners know they need to fertilize their lawns in the fall, but the execution is often somewhat haphazard.
Fall lawn maintenance services allow you to reap the clear business benefits of increased fall earnings while bringing significant improvement to client lawns. By offering aerating, reseeding and fertilizing services to new and established customers, you can help prepare their lawns for winter, and ultimately, for the following spring and summer.
EDITOR’S NOTE: Bryan Ostlund with Grass Seed USA. Grass Seed USA is a national coalition of grass seed farmers and academic turf specialists that seeks to inform and educate residential and commercial customers about the benefits of grass and best practices for responsibly growing and maintaining healthy turf. To learn more, visit www.weseedamerica.com.