Innovation Showcase new to Mid-Am

The Mid-America Horticultural Trade Show has added a new area to its show Jan. 17-19. The Innovation Showcase, a new product display area where select exhibitors will highlight the latest additions to their product lines, gives visitors a place to see the most up-to-date products for the year.

“With 600 exhibitors covering more than 125,000 square feet of space, it’s been a daunting task in the past for visitors to discover what’s new from the companies participating at Mid-Am,” says Rand Baldwin, Mid-Am managing director. “The Innovation Showcase provides a convenient way for Mid-Am visitors to discover some of the exciting and innovative equipment, plants, products and services provided for the green industry by exhibitors at the show.”

Because of limited space, not all exhibitors with new products will participate in the Innovation Showcase, so visitors are encouraged to pick up a show directory from Mid-Am for a full listing of new products, services and equipment for 2007. Products on display in the Innovation Showcase include new plant varieties, turf care and landscape equipment, garden center and nursery supplies and concrete pavers. For more information, click here.

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