Manufacturers create joint advertising campaign

In an effort to help its shared dealers during a period of economic downturn, LBX Company, Kawasaki and Takeuchi created an advertising campaign that involves all three brands. The ads show advantages of Link-Belt excavators, Kawasaki wheel loaders and Takeuchi compact track loaders, compact excavators and compact wheel loaders. The ad includes space for a dealer’s logo and company information.

Shared dealers can increase their advertising by using this campaign because LBX, Kawasaki and Takeuchi will provide 33 percent of co-op support, according to Amy Maddox, marketing communications manager for LBX. The support will allow dealers to advertise with virtually no out-of-pocket costs if they have co-op funds available.

The new campaign begins this month.

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