William McDonough, recently featured in Fortune magazine for his design of an eco-friendly office building, will speak at the American Nursery and Landscape Association’s 2007 management clinic Jan.31-Feb. 3, 2007, in Louisville, Kentucky. The building is designed much like a tree-it makes oxygen, distills water, produces energy, changes with the seasons and includes plants and trees to bring the outdoors inside. McDonough’s work finds a way for ecological, social and economically intelligent architecture to coexist with a pro-business viewpoint.
McDonough will emphasize the importance of the nursery and landscape industry to integrate “green business” principles into their own operations and marketing efforts in his session. McDonough’s book, “Cradle to Cradle: Remaking the Way We Make Things,” offers a nature-inspired design concept that helps sustain and improve industry. McDonough’s movement has already effected changes in such companies as Wal-Mart and Starwood Capital Group.
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