Husqvarna announces new marketing campaign

Husqvarna’s new marketing campaign, “Master Your Great Outdoors,” is targeted at homeowners and landowners who are seeking to buy professionally proven outdoor power equipment.

The campaign includes two sets of national TV, radio and print advertisements, a Web page at www.MasterYourGreatOutdoors.com that offers users information as well as a discussion forum and a contest, the “Great Outdoors Sweepstakes.” The prize is an outdoor adventure package involving horseback riding, hiking, fly-fishing and more. To view rules and enter the sweepstakes, click here.

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