Under a Foot Company and its brand of creeping perennials Stepables have launched a marketing campaign that includes a new Web site, videos featured on YouTube and blogs. The company hopes to build brand recognition with the new campaign.
The Web site, www.stepables.com, has images and design plans, forums, instructional videos and a blog by the company’s founder and president, Frances Hopkins. A guest blog is available for professionals to offer advice and experience in using the product. Four five-minute instructional videos that showcase different possibilities with Stepables can also be found on YouTube.
In addition, the Web site offers users a chance to join the Fun Club, where members can receive discounts on plants and merchandise.
