An aerial view of the Labor Day concert in Racine, Wisconsin, sponsored by Case Construction Equipment.Case Construction Equipment’s inaugural “Labor of Love Music Festival,” which was held on Labor Day in Racine, Wisconsin, raised $10,000 for Wounded Warrior Project. The money came from ticket sales, a silent auction and a percentage of on-site beverage sales donated by the Racine Civic Centre.
Case employees also donated five barrels of food to Veterans Outreach of Wisconsin, which raised an additional $1,266 through a 50/50 raffle held at the event. Attendance was estimated at 2,000.
Case launched the festival to raise money for Wounded Warrior Project and highlight the role returning veterans can play in filling skilled jobs in the construction and manufacturing industries.
“We were overwhelmed by how the community responded,” said Athena Campos, senior director of marketing-North America, with Case Construction Equipment. “The Labor of Love Music Festival was launched to help fill the gap of skilled workers in the construction and manufacturing industries by matching them up with veterans coming back from service. In addition to raising funds at the event, we also raised awareness to local resources and our job-matching website,” Campos said.
