Case Construction Equipment will play host to the “Labor of Love Music Festival” starring country music’s Kip Moore on Labor Day (Sept. 7) in Racine, Wisconsin. The event will be at Racine Festival Park on the city’s waterfront.
A donation from the event will be made to Wounded Warrior Project, according to Case Construction Equipment, and the event will focus on the importance of hiring veterans into skilled jobs in the manufacturing and construction industries.
State and local bands, including Bella Cain and Run Carolina, will open for Moore, and additional performances and events will take place throughout the day. The Veterans Outreach Center of Wisconsin will be hosting a 50/50 raffle to raise money for local veterans.
Case will have equipment on display and bring in a taste of Racine with local food and retail vendors throughout the festival. A ceremony honoring veterans, their service and their contributions to the American workforce will take place at 3 p.m. and Moore is scheduled to perform at 6.
For more information on the festival, visit CaseCE.com/LaborOfLove. Tickets have just gone on sale through Ticketmaster. There’s no charge for kids 10 and under.
“Labor Day is the perfect time to honor pride and dignity in work,” Moore says in a news release on the festival, “and there may be no group that represents that more than the men and women of the armed services. It’s my honor to pay tribute to these people and all the hard-working people that come out to my shows and to give back to a community that has been very supportive of me.”
Jim Hasler, Case Construction Equipment vice president for North America, says the country faces “a very real skilled labor shortage,” whether it’s welders or machinists, heavy equipment technicians or equipment operators.
“It’s important we help develop that next generation of talent,” Hasler says, “and our veterans may be our greatest resource.” The Labor of Love festival is “all about making that connection and helping veterans locally and throughout the United States take that next step in their professional lives.”
This is the second Labor Day event in which Case has partnered with Kip Moore. The singer released a song through Case in 2014 dedicated to the men and women of the construction industry titled “On the Case.” Moore’s new album, “Wild Ones,” goes on sale Aug. 21.