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Tag: marketing
Business
TruGreen partners with Brownstein Group for repositioning of the brand
TruGreen, a nationwide lawn care company based in Memphis, Tennessee, has recently partnered with Brownstein Group (BG) an independent marketing communications agency in Philadelphia. BG has been selected as the Brand Strategy and Creative Agency of Record for TruGreen after a nationwide search for a strategic partner that would help the lawn care company grow […]
November 6, 2019
Business
Five marketing strategies to implement during the off-season
Depending on where you are located, it can be a challenge to find ways to keep busy over the winter. One possible option is to focus on off-season marketing.
July 11, 2019
Business
The value of investing in direct mail marketing
When you think about marketing, you may only be considering your digital channels, but landscapers shouldn’t forget about their print options, like direct mail.
June 20, 2019
Business
How to create more effective marketing emails for your landscaping company
Email is a useful form of communication and can be an effective marketing channel as well if done properly.
May 27, 2019
Business
Generating leads: Calling customers back quickly could gain you more business
Lead generation is vital to your landscaping business. Follow these tips for lead management to gain more business for your landscaping company on TLC.
April 3, 2019
Business
Show me the money: Preparing your 2019 budget
With 2019 right around the corner, it’s imperative that your landscaping company start the new year off on the right foot, and what better way to ensure that happens than by having a fool-proof 2019 financial plan in place?
December 20, 2018
Business
Knowing your ROI for strategic philanthropy
Green industry experts say it all comes down to ensuring that philanthropy is always included in the overall financial plan of the company.
November 23, 2018
Business
October offerings: Pumpkin patches
It’s October and that means all things fall including pumpkin patches, hay rides and Halloween-themed events.
October 5, 2018
Business
Show them what you’re made of: Participating in industry award programs
Landscaping companies can fall short when it comes to recognizing employee achievements. Check out these tips to help to acknowledge their hard work & efforts.
June 27, 2018
Business
Kinghorn Gardens: Growing with good people
Kinghorn Gardens keeps their client based full due to their meticulous landscape work. The problem is finding employees with the same passion & dedication.
June 14, 2018
Business
Don’t be fooled: Common misconceptions in the green industry
If you’ve found yourself questioning the importance of social media for your landscaping business, whether or not to hire friends and family and more along those lines, check out what a few industry experts do and don’t recommend.
May 30, 2018
Business
Five ways data analytics can help your landscaping business
Data analytics is helping the landscaping industry grow their customer base, hire & keep quality employees, & see their ROI sooner than later. Learn how here!
April 9, 2018
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