ValleyCrest Landscape Companies has announced its selection as the winner of the Irrigation Association’s third annual Smart Marketing Award in the contractor category.
“Spreading the word about the importance of water conservation is a cause of extraordinary importance that transcends our industry.”
The award recognizes ValleyCrest’s industry-leading efforts to promote smart irrigation and water management. ValleyCrest Director of Water Management Solutions Richard Restuccia accepted the award at an award ceremony on November 4, 2012 at the Irrigation Association’s annual Irrigation Show and Education Conference.
“This is the second time we’ve received the award and we’re really honored. Spreading the word about the importance of water conservation is a cause of extraordinary importance that transcends our industry. This second recognition is a very meaningful acknowledgement of our commitment and persistence,” said Restuccia.
ValleyCrest was selected in recognition of its work to promote the month of July as Smart Irrigation Month. Focusing on outreach to homeowners at large master planned communities, local agencies, and movers and shakers on Capitol Hill, ValleyCrest launched a robust campaign across several communication channels resulting in over 1 million impressions. Efforts included Twitter chats and tweets on water management tips, blog posts on smart irrigation on www.valleycresttakeson.com, and a video series titled Leadership Perspectives, which interviewed senior executives at commercial office buildings about their water management and sustainability initiatives.