In honor of Sept. 11, New Holland kicked off its True Blue Salute program.
“This is our way of saying ‘thank you’ to all who serve,” says Abe Hughes, Vice President, New Holland North America. “New Holland is honored to be able to demonstrate our appreciation and support of our military and their families and contribute to the outstanding work being done on behalf of our military through the Fisher House Foundation.”
Between Sept. 11 and Veteran’s Day, or Nov. 11 of this year, the company is offering a $911 “Thank You” coupon off selected models of New Holland Agriculture and Light Construction equipment. The coupon is available for members of Armed Forces, police officers and fire fighters, as well as their families.
Along with the coupon, New Holland will donate $250 to the Fisher House Foundation for each qualifying model sold under the program.
In addition to the coupon, New Holland is continuing to offer the initial True Blue Salute program, which is available to all active and retired military personnel, veterans, police officers, firefighters and their families.
Those that qualify can get a discount on New Holland Boomer compact tractors, including the Boomer 3000 SuperSuite cab models, WorkMaster series, compact & utility tractors, T1500 series compact tractors, PowerStar T4.75 tractors, T4F&V/T4000F&V/TK/TD4040F specialty tractors and New Holland light construction.
New Holland has raised more than $1.2 million for the Fisher House under the True Blue Salute program since January 2012.