U.S. Lawns has been all about the look lately.
The company unveiled the rebranding of its franchises at its annual conference.
Featuring a new tag line, “Your Turf. Our Lawn.”, the company rolled out new colors, logo, uniforms, fleet design, collateral and website.
“We wanted the unveiling to be a complete surprise to our franchisees,” says President Ken Hutcheson, U.S. Lawns. “We hyped the conference for several weeks prior, with hints of change to come. We wanted anticipation. We wanted expectation. We wanted to energize them…and it worked.”
Franchisor Operations, Franchisee Operations and Strategic Operations have been designed to have clear direction and guidelines, according to Hutcheson.
The franchises’ new branding will hit local markets in the upcoming months.