Netafim Turns Attention to Mass Adoption of Drip Irrigation

Netafim Tlc MagazineNetafim USA has adopted an enhanced brand mission and vision.

The company revealed its new brand positioning at the 2014 Water Technology Conference earlier this month.

The company plans to turn its focus on driving the mass adoption of drip irrigation as a global solution to scarcity of water, land and food.

The announcement was made in accordance with the start of the day-long Water Technology Conference hosted by the International Center for Water Technology (ICWT) at Fresno State University. Attended by an audience of academics, water managers, policymakers and industry experts, the conference featured presentations from leading authorities that addressed issues such as groundwater, irrigation technology, water treatment, agricultural water use and the unprecedented water challenges faced by California.

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