Husqvarna sells BlueBird International to TEC International

Husqvarna Professional Products has sold Bluebird International to TEC International. 

The transaction transferred the Bluebird brand, sales and manufacturing to TEC.

Closed on Dec. 5, the terms of agreement state that TEC International will continue to produce Husqvarna branded specialty turf equipment.

“The decision to sell Bluebird International is part of the Husqvarna Group’s strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to our end customers (consumers and professionals) and our core brands,” says Jeff Dewosky, Vice President-General Manager, NA, Husqvarna.

BlueBird products will continue to be sold through distributors, dealers and rental organizations, and all impacted partners have been notified of the change.