The transaction transferred the Bluebird brand, sales and manufacturing to TEC.
“The decision to sell Bluebird International is part of the Husqvarna Group’s strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to our end customers (consumers and professionals) and our core brands,” says Jeff Dewosky, Vice President-General Manager, NA, Husqvarna.
BlueBird products will continue to be sold through distributors, dealers and rental organizations, and all impacted partners have been notified of the change.