In February, PLANET, the Professional Landcare Network, will be announcing a new name and branding initiative.
After extensive industry and member research, the organization has developed a new brand that will better advocate and promote the landscape industry.
PLANET’s board of directors recently voted to adopt the new name and brand, which will be announced in late February at the Great Escape executive conference and retreat.
The organization will be sharing the brand and name on its rebranding page, as well as in the Member Center.
Even though the new brand will be announced in February, the new name and brand will not go into effect until April 2015.
“Over the next year or two, you will see the new branding rolled out more deeply in our programs and services, but our association will still be the same organization you have come to know and value, working hard to help you meet your business challenges,” PLANET President Jim McCutcheon said in an announcement. “We are more committed than ever to supporting landscape and lawn care member companies and uniting and advancing the interests of our industry.”
