Knowing this can help you grow your landscape business. By providing homeowners with the information they crave, you can make them more likely to decide to move ahead with a landscape project. Leverage your website or run regular ads to show you have a wealth of information to help prospective clients determine what projects fit with their budget.
By providing this valuable service, you allow clients to view you as a landscaping expert and also build trust and confidence in their minds.
Other insights from the report include:
- Cost research determines “DIY or hire a guy”: Almost one-third of homeowners research project costs to understand if they received a reasonable bid. A quarter of homeowners research project costs to help with budgeting, and nearly 20 percent use the research to help them decide if they should do the project themselves.
- Cost matters, especially to millennials: More than any other age group, Millennials attempt to complete projects themselves when they think hiring a professional is too expensive (64 percent) or put a project off when they don’t know how much it will cost (52 percent).
- Homeowners hire more for maintenance, but spend more for improvements: In 2014, homeowners submitted 4 times as many service requests for home maintenance as they submitted for home improvement. However, at an average cost of $3,100, homeowners spent 6 times more on home improvement projects than they spent on maintenance, which averaged $500 per project.
