Enhancing your clients’ pride of ownership is a good principle to follow in marketing your landscaping business, especially when it prompts you to consider a variety of ways to accomplish that broad goal. Here’s one way you may not have considered: having a landscape certified as a wildlife habitat through the National Wildlife Federation (NWF).
More than 400,000 people across the country already have obtained the certification. The properties involved range from apartment balconies to a 20-acre site on a farm.
To be certified, a property must meet a list of criteria that are necessary for wildlife to thrive, including food sources, water for drinking and bathing, cover for shelter and escape from predators, along with sufficient habitat to raise young successfully. The location must also demonstrate sustainable gardening techniques such as the use of native plants and the absence of chemical pesticide use, among other things.
While it’s doubtful you would jump through the hoops necessary to earn the NWF designation simply to get your hands on a personalized certificate, subscription to Garden for Wildlife newsletter or even a one-year subscription to National Wildlife magazine, the feeling of pride in your accomplishment – coupled with substantial marketing benefits – might be just the motivation you need.