Following up on its move into Brazil last year, Paladin Attachments, a manufacturer of couplers and attachments for the landscaping, construction, aggregate and other industries, is looking to boost its business in South America with the introduction of a new Portuguese-language website.
The company says its new site features a modern design with improved functionality and navigation to market specific product categories. The site offers a variety of online tools and enhancements in Portuguese to support users in finding products, technical data and company news quickly. The new website, www.paladinattachments.com.br, promotes a greater marketing presence for Paladin Attachments and its South American partners by providing visitors access to specialized information that differentiates Paladin Attachments’ offerings from those of its competitors in the market.
In April 2014, Paladin Attachments announced the opening of a manufacturing plant in Guaranésia-MG, Brazil, the company’s first manufacturing facility outside the United States. The facility began operations with the manufacture of heavy-duty buckets for mainline hydraulic construction equipment, including wheel loaders, excavators, skid-steer loaders and backhoe loaders. Since then, production has gradually expanded to include a more complete range of light and heavy attachments.
“The facility serves as a cornerstone of Paladin’s strategic objective to become the largest independent manufacturer of attachments in Brazil,” states a company news release issued when the plant there opened.