Floratine’s new partnership aimed at developing sports turf products

The new partnership between the producer and consultant targets customers who manage natural grass sports fields.The new partnership between the producer and consultant targets customers who manage natural grass sports fields.

Floratine Products Group, which makes foliar and soil-based turf nutritional products, has entered a partnership with Growing Innovations, a consulting firm specializing in natural grass management, to develop new products and services specifically for the sports turf industry.

Floratine Products said the collaboration will capitalize on its product development and manufacturing capabilities and Growing Innovations’ expertise in grass maintenance to create improved sports turf management programs for clients.

Based in Collierville, Tennessee, Floratine Products Group says the partnership already has produced the Ana-Lync Soil Analysis System for sports turf, which combines the standard acid extraction test with a water extraction/nutrient availability test, as well as “Fight’s On,” a recently launched soil-based product for improved cellular strength and stress and wear tolerance.

“We’re extremely excited to be working with Growing Innovations,” said Floratine CEO Kevin Cavanaugh. “This partnership will give Floratine additional expertise in the unique challenges and maintenance requirements of sports turf and will help us provide better service to turf managers around the world.”

Growing Innovations executive Jerad Minnick will provide consulting and technical support to Floratine Products Group under the new agreement.

“As someone who uses and stands by Floratine’s products,” Minnick said, “we look forward to combining talents and delivering better sports turf management products and programs than ever before.”

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