Concrete Craft targets landscapers with product, franchises

Updated Feb 19, 2016
This home’s driveway features a decorative, stained surface from Concrete Craft. Photo: Concrete CraftThis home’s driveway features a decorative, stained surface from Concrete Craft.
Photo: Concrete Craft

About a year after its acquisition of All American Decorative Concrete, California-based Home Franchise Concepts (HFC) has completed its rebranding of the company as “Concrete Craft” – a name landscape contractors can expect to hear regularly in the coming months as marketing efforts gain traction.

Naturally, Concrete Craft is targeting landscapers with its stamped, resurfaced and stained concrete as a customer-pleasing design option for outdoor living areas, walkways, steps and other hardscapes. Stamped concrete can be made to resemble more expensive materials such as cobblestone, brick, natural slate and flagstone.

Meanwhile, you can bet HFC will be pushing Concrete Craft franchises as a great fit for landscape contractors looking to expand their operations.

Concrete Craft is the third brand in HFC’s franchise offerings. The others are Budget Blinds and Tailored Living.

“We are in a growing, $1 billion industry and have a solid infrastructure in place to grow this home franchise brand across North America, just as we have done with Budget Blinds and Tailored Living,” said Shirin Behzadi, HFC’s chief executive.

According to the company’s website, a Concrete Craft franchisee’s initial investment ranges from $103,000 to $168,000, depending on the equipment, inventory and vehicle the owner chooses.

For more information about Concrete Craft and to view more examples of the product in various applications, visit the company’s website here.

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