Lawn-care customers don’t know how badly they need you

Updated Apr 5, 2016

Planet National Lawn Care MonthApril is National Lawn Care Month and the National Association of Landscape Professionals (NALP) has released the results of a poll conducted in February asking Americans about lawn care.

Over 2,000 U.S. adults participated in the survey, which was conducted by Harris Poll. While the love of lawns is still healthy, with 78 percent reporting that they had a home with a lawn and/or landscaping, their knowledge of caring for the lawns was sorely lacking.

Keep in mind that the following results are not an April Fool’s joke.

Sixty-four percent of Americans inaccurately believe all grass needs to be fertilized in the spring and 57 percent think that if a lawn is not green it is not healthy.

While 81 percent of Americans think the upkeep of their yard is important, 31 percent admitted they didn’t know how to grow a lush lawn.

One in three of those polled didn’t know how often a yard should be watered.

Currently, 44 percent of U.S. adults occasionally hire a professional to perform some kind of landscaping service, but 81 percent said that they or someone else in their household took care of the lawn/landscaping.

Although 74 percent of respondents said they know how to take care of their lawns – with 68 percent expressing confidence in their knowledge of lawn care – nearly seven in 10 Americans concede their lawns could use improvement.

“The findings from NALP’s latest consumer research suggest that despite the popularity of lawns and the widespread effort homeowners put into caring for them, many people are inadequately maintaining their own yards,” said Missy Henriksen, vice president of public affairs for NALP.

“This speaks to the important role lawn-care experts play in responsibly managing and maintaining yards and green spaces to ensure their maximum health and environmental benefits.”

NALP-lawn-care-knowledge

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