Social Media By The Numbers

When you’re writing a blog, posting project photos on Facebook or tweeting an update from the jobsite, you may wonder if it matters. Will your clients and others in your network pay attention to your posts, and will it bring in more traffic to your sites? Studies show, “Yes.”

Regular blogging results in a 55-percent increase in website visitors, and companies that blog have 97 percent more inbound links than those that don’t. They also generate 88 percent more leads per month than companies that don’t blog, according to HubSpot’s State of Inbound Marketing Lead Generation Report.

If you’re a numbers person, here are some more stats on social media that may help you realize how important these sites can be for your business, if used correctly:

82% of Internet users older than 15 use social-networking sites

1 of every 5 minutes spent online is on a social-networking site

60% of social-media users review products and services

50% of the U.S. population is on Facebook

340 million Tweets per day

352 million people view more than 2.5 billion web pages each month

Source: LandscapeLeadership.com