Quit Playing It Safe

Photo: GettyPhoto: Getty

One soccer team used the landscape in a unique way.

The team is not just using the grass as a field of play, but it’s actually using the help of 80,000 flowers – well, 80,645 to be exact.

Borussia Dortmund recently launched its new set of kits it will be wearing next season, and with the help of the 80,645 flowers – the team did more than just hold up the new shirt.

Photo: GettyPhoto: Getty

With the help of Kitmaker Puma, the team created a new home shirt out of the flowers, which covered 10,764 square feet in Dortmund’s Westfalenpark.

The flower remained in the park for four days, and each one will be given away as good luck charms for the new season.

Talk about getting creative.

Many companies don’t work with 80,000 flowers on a daily basis, but it doesn’t mean you can’t get creative with your resources.

Don’t just plant another flower or don’t just launch another product. Find new and innovative ways to grab a client’s attention.

What may appear as excessive and over the top may be the next best thing that clients want to see.


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