As colorful leaves and flakes of snow replace the once-green grass, many landscapers are getting their businesses ready for winter hibernation. But why?
The change in weather shouldn’t completely control a company’s cash flow. Fall is a great time to trim shrubs, install plants, add lighting features or take a look at what the company could improve on going forward.
One landscaper who has mastered the skill of staying busy year round is Stephen Wright, owner of Creative Landscape and Irrigation in Asheboro, North Carolina. “We work during the winter and are booked through next year,” he says.
He encourages clients to schedule projects during the winter by offering discounts during these months, and he actually has his largest project to date in January. If it hasn’t yet snowed where you are, here’s some information on “What to Know Before it Snows.”
By having steady work, landscapers can also retain good employees, which can be hard to come by. Andrea Wilson Mueller, owner of Inside Out Design in Frankfort, Kentucky, does not let any employees go during the winter and will even borrow money during these months to support them, if needed.
“If you have a good employee, you don’t want to let them go,” she says. “During the winter, we try to find hardscape jobs.”
Obviously, some areas of the country are already blanketed with snow – but that doesn’t mean funds have to come to a halt.
While many services in this industry can be seasonal, a successful landscape business won’t let the thermometer be an indicator of their revenue.