Why Education is the Key to Success

Steven WrightIf you had to narrow down what’s made you successful into one word, what would it be? For one landscaper, his answer was “education.”

Steven Wright — owner of Creative Landscape & Irrigation in Asheboro, North Carolina, and a 2014 Landscaper of the Year Finalist — shares his thoughts below.

“Our biggest key to success in the past 20 years has been education: keeping ahead of the other people in our business and trying to teach our guys individually how to actually perform the services,” says Steven Wright, owner of Creative Landscape & Irrigation. “We don’t just tell them what to do, but we sit down and show them how to do these services.

“If they have a problem on site, instead of just rushing through the problem, we actually sit down with them and why it was done like this,” he continues. “That’s really paid off for us. We’ve actually had our customers tell us, ‘Your supervisor on the crew took care of my irrigation problem. I didn’t know your lawn care crew could take care of that problem.’ That’s because he had that problem in the past, and we had showed him how to perform that task. So, it’s paid off for us not having to do customer callbacks.”

Another important aspect of education has been staying current with new products and equipment. “When new retaining wall blocks come out, we have all of the samples,” Wright says. “We take it out and show it to the customer. It puts us ahead of the curve.”

Hear more about how Wright stays ahead of his competition in the video below.

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