Now, having a diesel engine in a smaller pickup is no longer just a fantasy for landscapers.
Chrysler will offer a diesel Ram 1500 pickup in the third quarter of this year, making it the first modern 1/2-ton pickup in the U.S. market with a diesel power option.
Before now, there has not been a diesel in anything smaller than a 3/4-ton truck.
Although diesel does have a higher upfront cost compared to a gasoline engine, it uses less fuel, has greater pulling power and has a higher resale value.
“Customers have been emphatically asking for this, thirsting for it, craving it,” says Fred Diaz, CEO of Chrysler’s Ram brand to USA Today. “The business case (for Ram) is a positive one. This isn’t just a little side note. We plan to do good business with the diesel.”
The engine will be a 3-liter turbo V-6, which is the same engine Chrysler will put in its Jeep Grand Cherokee starting in May.
And although diesels only make up 1.5 percent of sales in the United States, this number will be on the rise as the EPA’s Corporate Average Fuel Economy (CAFE) rules require a fleet average of 54.5 mpg for year models from 2017 to 2025.