New Miller Online SmartSelector Eases Welding Equipment Selection

Miller Electric Mfg. Co.™s new online SmartSelector,, uses a simple, intuitive graphic interface to ease welding product selection for hobbyist, farm, ranch, automotive, or light fabrication customers, basing its recommendations on the customers™ requirements.

The new SmartSelector approaches the selection process from the user™s perspective, first identifying a customer™s welding needs and then recommending the best product to meet those needs,  says Sue Feldkamp, manager of digital services, Miller Electric Mfg. Co. It eliminates the need for customers to compare charts and specifications to find the right product.

The SmartSelector uses patent-pending software and an easy-to-use interface to make customer recommendations for MIG, Stick, TIG, Engine Driven and Plasma Cutting products. For those who are unsure which welding process (MIG, TIG, Stick, Engine Driven) best fits their needs, the SmartSelector explains the benefits, skill level required and common uses of each.

With headquarters in Appleton, Wis., Miller Electric Mfg. Co. is a leading worldwide manufacturer of Miller brand arc welding equipment and related systems for metalworking, construction, maintenance and other applications. Miller Electric is a wholly owned subsidiary of Illinois Tool Works Inc. (ITW), Glenview, Ill. ITW is a diversified multinational manufacturer of highly engineered components, assemblies and systems.

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