New Mack GraniteĀ® Rawhide Edition Brings Huge Load of Style to Vocational Trucks

LAS VEGAS, NV (March 12, 2008) Mack Trucks, Inc. has taken the classic high-end look of Mackā„¢s Rawhide package and added it to the Mack GraniteĀ® model.  The result is the stunning Granite Rawhide Edition, which combines the head-turning style of the Rawhide package and rugged utility of the Granite to create a truck that is as comfortable and visually impressive as it is hard working.  It was introduced at CONEXPO-CON/AGG today.


The Granite Rawhide Edition is the complete package for the vocational operator who wants an unforgettable, high-profile truck,Ā said Steve Ginter, Mack vocational products marketing manager.  Not only does this truck have the latest technology and toughness that Mack has to offer, but it has this great classic look straight from the factory.  And like all Granite trucks, it gets the job done without any compromises.Ā

The Granite Rawhide Edition brings a huge visual appeal to both the inside and outside of the truck.  It adds driver favorites such as polished fuel and air tanks, bright finish heated and motorized mirrors on the exterior.  The Rawhide interior is a plush button-tuck interior and rewarding working environment, featuring a leather-grip steering wheel with bright chrome spokes, Ultraleather Rawhide Edition trim available in four colors, and a brushed nickel dash panel.


            Other Granite Rawhide Edition features include:

  • Cab sill plate with the Rawhide logo

  • Full gauge cluster

  • Bright finish heat shield for Mack Cap DPF

  • Bright finish hood air intake grille

  • Co-Pilot Driver Display

  • Stainless steel cab skirts

  • Two-tone Ultraleather driver and passenger seats, with the Rawhide logo

  • Bright finish dual vertical exhaust

  • Stainless steel 13Ā deep exterior sun visor

  • Polished aluminum battery box.

Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century.  Today, Mack is one of North Americaā€s largest producers of heavy-duty trucks, and MACKĀ® vehicles are sold and serviced in more than 45 countries worldwide.  All Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems.  Mack is also a proud sponsor of Share the Road, an American Trucking Associationsā€ public information campaign aimed at enhancing the safety of our nationā€s roadways.


Mack is a member of the Volvo Group, one of the worldā€s leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and is the worldā€s leading producer of heavy-diesel engines (9-16 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells its products in more than 180 markets. Annual sales of the Volvo Group amount to over $42 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the US.


For more information about Mack, visit our Web site at


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