Honda agrees to be newest Talladega sponsor

Honda Power Equipment’s generators will be the “official generator” of the Talladega Superspeedway in Talladega, Alabama. The facility hosts annual NASCAR events and currently uses several product sponsors.

Honda Generators will be able to hold interactive product displays at race events, answer customer questions and provide generated power to racers, vendors and campers who attend the races.

The Speedway is a 2.66-mile track that hosts major racing events every year and holds over 143,000 people in the grandstands. It celebrates its 40th anniversary this year.

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