The Work Truck Show 2011 broke event records with a verified show attendance of 10,020 – a 24 percent increase above 2010 and a 10 percent improvement above the previous record of 9,084 set in 2007.
The show was held in conjunction with the 47th Annual NTEA Convention at the Indiana Convention Center in Indianapolis, Indiana, on March 8-10. With 560 exhibitors occupying 16 percent more floor space than in 2010, The Work Truck Show 2011 was also the largest in the event’s 12-year history.
Produced annually by the NTEA, The Work Truck Show showcases more than 500,000 square feet of Class 1-8 vocational trucks and equipment. The event also features more than 40 educational and technical training programs.
A major draw for event attendees was the large number of product introductions made at the Show, with more than 85 products debuted. Seven OEMs used The Work Truck Show as a platform for significant product announcements. Hino Trucks introduced its new cab-over-engine trucks. This was the first time Hino launched a truck outside of Japan. Mitsubishi Fuso Truck of America introduced its Canter line of trucks to North America. Western Star Trucks unveiled its all-new Class 8 vocational truck. Other major product launches came from Ford Commercial Truck, International Truck, Isuzu Commercial Truck of America, Ram Trucks, Supreme Corporation and Utilimaster Corporation.
For more information, visit ntea.com.
