Harmony Outdoor Living and MediumRare co-joined their operations, bringing the outdoor living companies together from a sales, marketing and operational prospective.
The new alliance hopes to take advantage of the synergies between the two organizations, with increased efficiencies, streamlined production and a more seamless customer experience, the company states.
MediumRare will be moving their operations from Las Vegas, Nevada, to Burlington, Wisconsin, where Harmony’s production facility is located. The new company will be led by Mark Chapman, CEO, and Joe Raboine, president.