APLD to offer webinar series on design, business

Updated Feb 19, 2013

The Association of Professional Landscape Designers will offer a 2011 webinar series, which will give members and non-members access to a variety of topics

This year, the four webinars being offered provide participants with both design and business skills.

The one-hour webinars will be held on Thursday, July 14; Wednesday, August 17; Wednesday, Sept. 21; and Wednesday, Nov. 9. Registration ends a week prior to each webinar and is limited to 100 individuals.

Register by July 7 and receive the four webinars for the price of three. To register, visit the APLD website.

Thursday, July 14 from 2:30 – 3:30 p.m. EST

Walking Through the High Line: A Landscape Architect’s Tour of a Sustainable Garden above NYC Streets (one CEU) – Steven L. Cantor

Enjoy a walking tour of the High Line via diverse slides and images, including a description of the Promenade Plantee, which inspired the designers. This webinar will also include discussion of some of the major design vocabulary and plant materials.

Wednesday, August 17 from 2:30 – 3:30 p.m. EST

Project Budgeting (one business CEU) – Alan Burke, ASLA

This hour provides ideas and answers to the most vexing plan and project problems. Questions such as, “How much do I charge for design?,” “How do I determine a budget?” and “ What is my project going to cost?” will be answered as you tap new net resources, learn quick estimating techniques and master innovative methods that will help you earn more for services and assemble a more complete design package.

Wednesday, Sept. 21 from 2:30 – 3:30 p.m. EST

Reuniting with the Land (one CEU) – Suzanne Arca, APLD

This talk will cover the transformation of a property in Lafayette, California, from a sea of asphalt, clipped hedges and lawns to a natural flowing landscape that reunites with the foothills. The process of design will be discussed and how the design program was established and eventually implemented. What to keep, reuse and let go of on the site will be addressed. The ongoing work on the property and how the thread of continuity is addressed through material choices and aesthetic direction as each new phase and element is installed will be explained. Use solutions, mitigation of problematic drainage and sustainable landscape practices for the site will be explained.

Wednesday, Nov. 9 from 2:30 – 3:30 p.m. EST

Business Promotion Using SEO (one business CEU) – Chris Heiler

So, you just hired your brother’s friend’s neighbor — and dropped some hard-earned dollars — to design a beautiful website for your landscape design firm. You included gorgeous pictures of your work and some snappy copy to sell yourself. You’re ready for the phone to start ringing. But will it? Will anyone actually find your website? As you know, good design holds tremendous value, whether online or in the garden. But, your prospects need to find you first. This is why ranking near the top of search results is critically important.

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