Bayer re-launched its professional products website, backedbybayer.com. The newly designed site, which focuses on pest management, turf and ornamental, golf course and vector control professional products, will incorporate new user-friendly features.
Highlighted features include an interactive Resource Library of video and audio from industry professionals and customers. The library will also include downloadable resources such as product guides, labels, material safety data sheets (MSDS) and white papers. Webinars from the Bayer Beyond the Basics series will also be added to the website as an ongoing resource for golf course superintendents.
Each business sector has its own web address with extensive product information including features and benefits, frequently asked questions and label information. Search functionality has also been improved for more effective and organized results, and contact forms are in a more easily accessible location on your homepage.
