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That’s right, I said it, SEO is dead, but I don’t mean the strategy that we employ for our clients, I mean the term. It no longer has any meaning.
Let me tell you why I’m saying this. I got a call this morning from a gentleman asking about our SEO services. He’s already using an SEO company. He said he had been using them for about 12 months in fact, but he’d gotten no new clients and he wasn’t showing up for his most important key words. So I asked him, “Well what’s your budget? What are you spending with these guys?” He said, “Well I’m spending $599 a month.” And I said, “Well $599 a month, that’s a really, really low SEO budget. I’m not really surprised that you’re not getting results.”
Then he cut me off. He said, “No, no, no, not $599 a month, I’m spending five dollars and 99 cents a month.”
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So after my head exploded, I just wanted to reach through the phone and shake him by the shoulders and ask him, “What are you doing? How can you think that you can possibly get any possible results for such a ridiculous monthly rate?” Then I got to thinking, it’s not really his fault because everybody and their mother say that they offer search engine optimization these days.
It’s gotten so bad that the term no longer has any meaning because what’s delivered by one company claiming to offer search engine optimization is completely different than what another company is offering. I’ve seen companies that say they offer search engine optimization when all that they’re actually doing is maybe adding some Meta description tags to your pages and submitting your website to search engines. That is never going to get you the results that you’re expecting from a search engine optimization campaign.
But companies out there are claiming to offer SEO and are doing just that and that is ridiculous. Unfortunately, companies can get away with it though because consumers don’t know any better and so they take advantage of this lack of knowledge.
Think about it like this. What would one of your consumers have gotten had they chosen the half price, cut-rate lawn care company in your market? They’re going to get shotty work, they’re going to get dead grass, they’re going to get broken sprinkler heads that don’t get repaired.
They’re going to get a company that doesn’t have insurance, that doesn’t have a license, that doesn’t have training, and doesn’t have any true expertise at what they’re actually doing. Just because a lawn care company has a pickup truck and a lawnmower, does not make them a lawn care or landscaping professional.
The same is true with SEO. Just because somebody has an internet connection and a computer does not mean they’re qualified to handle your online marketing, but you don’t know that unless you educate yourself to make the best decision possible. All SEO is not created equal. So if you’re paying peanuts, you shouldn’t really be expecting results.
So guys, I’ve included a free guide on how to choose an SEO company for lawn care and landscaping business and that is included right here below the video. Click on the link, read it, make an educated choice. Good luck guys, take care.
– Information provided by the Lawn Care Marketing Expert