Echo and Kubota Tractor Corporation have announced a U.S. Dealer Alliance.
The goal is to grow their combined sales within the commercial turf and consumer lawn and garden markets.
Because of the alliance, Echo & Shindaiwa will become the preferred brands of handheld outdoor power equipment within the Kubota dealer network.
The alliance also names Echo Bear Cat as a preferred brand of chippers, shredders, log splitters and wheeled trimmers within the Kubota dealer network.
A series of joint sales and marketing programs will be rolled out this year, at which time Kubota dealers can begin expanding their customer product offerings to include Echo, Shindaiwa and Echo Bear Cat products.