Stihl has taken center stage in a new way.
The company has recently made an appearance in reigning Academy Country Music (ACM) Vocal Group of the Year, The Band Perry’s latest music video.
The Republic Nashville single, “Chainsaw” features Stihl equipment, and the video portrays the CMT Music Awards nominees as a “tree service for the broken-hearted,” which helps to remove the evidence of a romance gone wrong: initials carved into trees.
The video was directed by David McClister and was filmed in Oregon where the trees featured had already been slated for use in lumber projects, such as telephone poles and other sustainable purposes.
Additionally, Stihl brought in tree care expert Mark Chisholm, three-time world champion tree climber and arborist, for a behind the scenes look.
Chisholm pre-staged the trees with cameras to capture the action and also helped with the removal of the trees from the property.
Stihl supplied all of the chainsaws and protective equipment featured in the video, as well as provided onsite product training for the band.
View the music video below:
