Innovative Hearth Products (IHP) unveiled a new branding with the launch of a new brand of products called Superior.
Superior has been specifically designed for landscape architects, designers and outdoor room specialists.
IHP’s Superior features outdoor fireplaces and fireplace systems.
The branding campaign is part of IHP’s initiative to streamline and restructure its collective product lines, following the company’s fall 2012 acquisition by the Comvest Group, which included the merger of Lennox Hearth Products and FMI Products.
The Superior brand contains products from the former Lennox Hearth Products, and FMI Products business entities. Under the auspices of IHP, the Superior brand expands the company’s footprint in the specialty hearth manufacturing industry.
The Superior brand includes wood-burning fireplaces, vent-free gas fireplace systems, vent-free gas fireboxes and gas logs.