New Holland has launched its annual True Blue Salute program, which honors the nation’s military and first responders.
During the program period, which started on Memorial Day and will continue through Independence Day, New Holland will make donations to the Fisher House Foundation and extend a special equipment offer to active, reserve and retired military, first responders and immediate family members.
Equipment eligible for the True Blue Salute offer includes New Holland Boomer compact tractors, Workmaster and PowerStar tractors, Rustler utility vehicles, select New Holland utility and specialty tractors, and New Holland light construction equipment sold by an authorized New Holland dealer.
The non-profit Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness or injury.
Since January 2012, New Holland has raised more than $1.2 million for Fisher House Foundation through True Blue Salute programs.
Additionally, the company is asking individuals to show appreciation by tweeting “thank you” at #truebuesalute or posting a “thank you” on the New Holland Facebook page. For each “thank you” tweeted or posted, New Holland will donate $1 up to $10,000 to the Fisher House Foundation.
Donations to Fisher House Foundation can also be made by texting “salute” to 20222. By doing so, a one-time donation of $5 will be added to your mobile phone bill or deducted from your prepaid balance.
In addition to monetary donations to Fisher House Foundation, as the Official Agricultural Equipment of Nascar, New Holland will also provide an Ultimate Nascar race weekend to a family with a military member staying at a Fisher House facility. The weekend will include race event tickets, lodging and exclusive garage tours for the Pocono 400 Nascar Sprint Cup Series race weekend June 6-8 at the Pocono Raceway.