NMMA to Promote OPEI’s ‘Look Before You Pump’ Campaign

Look Before You Pump Tlc MagazineThe National Marine Manufacturers Association (NMMA) has partnered with the Outdoor Power Equipment Institute (OPEI) to promote the “Look Before You Pump” campaign.

The Association will be distributing messaging and materials to its membership, as well as other stakeholders.

The “Look Before You Pump” campaign helps consumers protect boats, non-road vehicles and outdoor power and small engine equipment products. 

Known by its red warning hand symbol indicating ‘OK’ for 10 percent ethanol and ‘No’ for mid-level ethanol blends (such as E15, E30, E85), the “Look Before You Pump” campaign is spreading nationwide as ethanol blended fuels containing more than 10 percent ethanol are made available in the marketplace for ‘flex-fuel’ automobiles. The campaign was launched in October 2013.

The National Marine Manufacturers Association will join outlets like Lowe’s, Walmart and True Value, as well as other independent dealers, in promoting the “Look Before You Pump” campaign.

OPEI and NMMA urge consumers to read their equipment-operating manual before filling engines with gasoline to ensure they use the right fuel.

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