Studies show custom vehicle wraps worth every penny

Updated Oct 29, 2020

Positioing Viny Wrap

Landscapers are always looking for economical ways to advertise their services. One of the most effective methods, according to recent studies, is to use your vehicles as rolling signboards.

That’s why vehicle wrap designers and suppliers, such as JMR Graphics, see their business growing exponentially supplying adhesive van wraps and fleet graphics for businesses of all sizes.

JMR Graphics attributes its success in part to the high return on investment that vehicle wraps offer compared to other advertising options like radio and television.

Research shows that car wrapping is one of the most effective outdoor advertising tools.

According to a study conducted by the Outdoor Advertising Association of America, most vehicle wraps reach between 30,000 and 70,000 people every single day.

This data supports the effectiveness of vehicle wraps, but the true source of their success is the dynamic audience they reach.

Unlike traditional media, which only reaches a target audience with specific interests, vehicle wraps can reach a range of demographics because they are always moving.

Vehicle wraps also tend to have lower upfront costs than other promotional options.

In fact, according to the OAAA, car wrapping has the lowest cost-per-impression of any form of advertising on the market today. This has attracted many business owners who want to spend their advertising dollars wisely. 

Because these wraps offer long-term benefits, companies can invest in quality car wrapping manufacturers and still make an enormous return on investment.

Using a reputable, well-established manufacturer is essential for getting the most out of a vehicle wrap.

Experienced designers understand how to customize a graphic based on the make and model of the vehicle. They also understand how to effectively communicate the company’s message, and their materials tend to last longer than startup designers—up to five years or more.

With the right vehicle wrap, a business can target its local market, increase brand awareness and expand its customer base.

Editor’s Note: Bruce Smith is a Senior Editor at Randall-Reilly 

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