The Business Improvement Summit is designed to help green industry business owners improve their operations, sales and marketing during the offseason.
The free event will begin at 1 p.m. with a two-hour session presented by Kenneth Ritterspach. Ritterspach will discuss the core concepts of the Entrepreneurial Operating System (EOS), a business management system explained by Geno Wickman in his book, Traction.
After Ritterspach discusses how to improve your business operationally, Chad Reinholz, HindSite’s marketing manager, will show how to improve marketing and client retention. Reinholz will explain 10 actions to take as a result of a recent survey of buyers of green industry services.
The educational event will close with David Crary, president and founder of HindSite, discussing how to use technology to enable sales success. A former green industry business owner, Crary grew his business with the help of the green industry software that eventually became HindSite.
A two hour cocktail party will follow the educational track in the Sunken Garden Room and the Como Park Conservatory.