The companies announced BrightView as the future name of their combined organization.
This is the next step in the $2 billion landscape services firm and its 22,000 employees.
The companies decided to use the name BrightView since it suggests bright views or beautiful landscapes. Additionally, the name speaks to the bright view of the organization.
The name also honors the organization’s brands by using the “B” from Brickman and the “V” from ValleyCrest.
Although announced, the new name and logo will not be used in operations until mid-2015.
In the interim, both Brickman and ValleyCrest brands will continue to be used in the marketplace.