Advertising can be hit or miss at times, and OmniEarth says it can help landscapers be more precise in targeting potential customers with Yardographics.
By using their OmniParcels database, which the company says analyzes satellite and aerial imagery, Yardographics is capable of distinguishing property attributes and landscaping features in geographical areas. The OmniParcels database can filter by a number of settings, such as the amount of irrigated area or impermeable surfaces. The information can be presented by county.
“Anyone marketing or delivering green-industry products and services can now zero in on their potential customers with greater precision,” says Jonathan Fentkze, co-founder and COO of OmniEarth. “If you use demographic data to target areas for marketing and advertising, Yardographics refines your view with comparative information on outdoor spaces.”
The program uses algorithms that measure the size and shape of property in an area. It is also able to recognize features such as pools, decks, and solar panels.
Yardographics cites two counties just west of the nation’s capital as an example, noting that much of the demographic data for Virginia’s Arlington and Fairfax counties is similar, yet Fairfax is four times more likely to have homes with yards compared with Arlington. Access to such information can help landscaping companies make the most of their marketing budgets, according to OmniEarth.
For those interested in Yardographics, a sample set of data can be downloaded here. The OmniEarth Residential Turf Index can be purchased here.
OmniEarth is an analytics and information company based in Arlington, Virginia, that provides subscribers with updated information as features change.