Webinar offers landscapers email marketing tips

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A Thursday night webinar, which can be accessed and viewed anytime by members of the New Jersey Landscape Contractors Association (NJLCA) and others who register here and pay $55.95, will feature a one-hour presentation on email marketing by Maria Semple, principal of The Prospect Finder, a consulting firm based in Bridgewater, New Jersey.

Semple, a Constant Contact Master Certified Solutions Provider, will discuss ways your company can market itself via email more effectively. Her presentation begins at 6 p.m. EST. In addition to participating live, all who register will be sent a link enabling them to access the presentation anytime afterward. You can find more information here.

The webinar on successful email marketing is part of NJLCA’s “Branching Out” educational series. The association said Semple will discuss questions such as the following:

  • What is the first impression an email from your company makes on a recipient, and what does that person do?
  • What effective email marketing is – and what it isn’t.
  • What it can do for your business.

NJLCA said the presentation also will talk about the importance of “growing a healthy list,” creating good content, customizing a mobile-friendly template that matches your brand and, of course, how to get your emails opened.

Semple will show why regular email doesn’t work, discuss techniques such as automated list building tools and point to design elements that work and those that don’t.

You can learn more about Semple’s work and The Prospect Finder here.

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