Industry news roundup: Green Lawn Fertilizing adds branches

Updated May 11, 2022
Green Lawn Fertilizing ribbon cutting ceremony
Green Lawn Fertilizing

Green Lawn Fertilizing has opened two new branches in Pennsylvania. The branches, in Bethlehem and Denver, were opened at the beginning of March 2022. Two ribbon-cutting events were attended by all branch employees, senior management, and president and owner Matt Jesson.

Jesson spoke about the company’s growth initiatives during his time at each event, “The Allentown and Lancaster service markets will be paramount in our long-term growth plans! We look to aggressively grow both markets and create incredible opportunities for our team members while executing on our Mission to deliver a superior customer experience!

Hector Torres and George Strine, respective Service Managers at Allentown and Denver were given the honor of cutting the red ribbon. Hector Torres has been with Green Lawn Fertilizing for over 14 years. He has done everything, and anything asked of him during his tenure with the company. When the decision to open a new branch in the Allentown area was made it was with Hector in mind to help lead it.

George Strine has only been with Green Lawn Fertilizing just over a year, but has worked in the lawn care industry almost his entire career and has a wealth of knowledge to impart to his team. Lawn General Managers, Jon Shuey and Steven Reyes will supervise the operations at Denver and Allentown respectively as well.

LandCare names Jennifer Burnett to executive committee

Jennifer BurnettLandCare

LandCare has announced that Jennifer Burnett will serve on the executive committee as the newly appointed executive vice president of organizational development. As a member of the committee, Burnett will play an essential part in steering the company’s direction and goal-achieving strategy. 

“I’m proud to be a part of a group of leaders who are dedicated to maintaining our company culture and developing initiatives that drive positive change within the organization,” Burnett said. 

Since joining LandCare in 2015, Burnett has played a critical role in establishing LandCare’s financial planning and reporting tools and processes, led its ERP implementation, and been involved with acquisition diligence and integration. Burnett is currently leading organizational development, LandCare’s training and education programs that drive their talent development initiatives. 

AriensCo purchases Thomas Equipment

AriensCo has purchased Thomas Equipment from A-L Parts Inc. This development allows AriensCo to offer a new four-season product line under the Gravely brand to reach into the rental and construction markets.

Thomas Equipment has been a high-quality manufacturer of outdoor equipment for 79 years based in Beechwood, New Brunswick, Canada. Started in 1943 by the Thomas Brothers as an agricultural repair business, Thomas Equipment quickly expanded into manufacturing equipment for agricultural purposes, namely potato harvesting and handling. In 1969, the company introduced the world’s first hydrostatic drive skid-loader. Thomas Equipment was purchased by A-L Parts Inc. in 2013.

AriensCo is partnering with Al Downy and Leon Butterfield, owners of A-L Parts Inc. to launch the production of the Gravely branded Mini Skid Steer line in their Canadian facility. 

“We think this is a perfect extension of our Gravely product line,” said Dan Ariens, chairman and CEO of AriensCo. “This multi-tool piece of equipment is great for hardscape work with accessories like a tree auger, stump grinder, pallet forks, etc. It’s a big tool but is small and compact so it can fit through a gate and can be hauled on a trailer with other mowers. We think it will be a great offering for commercial landscapers.”

TrueWinds Consulting announces "Profit Protection" seminar

TrueWinds Consulting will host a virtual seminar entitled: Profit Protection Program on Tuesday, May 24, 2022 from 11 am until 3 pm eastern time. It will help landscape business owners to identify key profit triggers and get a better understanding of the current market and how to mitigate risk. Hosted by Fred Haskett and Beth Berry, these experts say that May is a critical time to assess and adjust while there is still plenty of time in 2022 to positively impact profitability. 

Landscapers can learn more here.

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