Landscape Leadership, a marketing agency exclusively serving lawn care, landscaping, and tree service companies since 2010, has officially launched its long-anticipated social media service tailored for green industry brands. After years of deliberate development and team-building, the agency is now offering strategy-first, execution-focused social media management designed to solve one of the industry’s most persistent marketing frustrations: inconsistent, ineffective social content.
“Social media is one of the most important brand-building channels for companies in our space—but it’s also the one that gets dropped or done poorly,” said Chad Diller, CEO of Landscape Leadership. “We’ve watched too many agencies post generic, tone-deaf content that doesn’t reflect what makes these businesses great.”
Addressing a Major Industry Pain Point
Landscape Leadership’s social media service is purpose-built for mid-sized companies that need a high-quality, convenient solution. Drawing from over 25 years of green industry experience and marketing leadership, the agency brings a unique mix of in-house production, strategic planning, and industry fluency.
Key frustrations the service addresses include:
- Agencies lacking green industry expertise
- Internal teams starting strong, then losing momentum
- Lack of strategic direction or proactive content creation
“Our team is made up of former account managers, ops leaders, and marketers who’ve walked the job sites, sold the work, and managed crews. We speak the language—and that makes a huge difference in content quality,” Diller added.
New team, new capabilities
At the center of the service is Scot Leonard, Landscape Leadership’s new in-house Multi-Media Producer. Leonard brings a strong background in video production, podcast editing, and social strategy. He leads the creative and strategic direction of all social content, supported by a full production crew and guided by continuous mentorship from Chad and the broader agency team.
The agency’s process includes brand discovery sessions, on-site photo/video production, and consistent content creation aligned with the client’s business goals. Depending on scope, clients can expect 8–30 custom posts per month, including:
- Talking-head videos
- High-quality carousels and infographics
- Behind-the-scenes footage
- Image-text posts and sizzle reels
Seamless extension of your marketing strategy
Unlike typical “post-and-go” services, Landscape Leadership’s social media offering integrates with the client’s broader marketing picture—including website content, recruiting, SEO, and advertising. The focus is on building long-term brand equity, improving recruitment pipelines, and strengthening trust with high-value prospects.
“Social media isn’t just about leads. It’s about amplifying your brand and staying top-of-mind until people are ready to buy. We’re helping companies turn their feeds into professional, engaging platforms that reflect who they really are,” said Diller.
Limited availability for deep client engagement
To ensure quality and partnership depth, Landscape Leadership is limiting the number of clients for this service. The agency is already producing content for many green industry companies and seeing great engagement.
