I have a love/hate relationship with blogs. I love reading them, but I’m not a fan of coming up with ideas for them everyday. Anyone else who has ever experienced writer’s block can relate, I’m sure.
So why do I write them?
Having updated, daily content is an important part of any successful website.
Here are 3 reasons to have regular content and blogs on your site:
1. Regular visits. If your clients and web visitors know you post a blog every day or week, that will give them a reason to visit your site again and again.
2. Show up in searches. By increasing your web content, you’re also going to provide consumers more opportunities to find your site — especially if you write on a variety of topics.
3. Engage your audience. Remember the real reason for blogs: to convey your thoughts and opinions.
Once you’ve decided to add a blog section to your website, you might not know what to actually write. Try keeping a list of topics as you think of them and then write them up later. Here are 3 topics to start with:
1. Customer questions. Is there something clients ask regularly, whether it’s about the project process or what they can expect if they work with you? Think back on what clients want to know, and compile that into a blog. You can make another post about what customers should ask when hiring a landscaper. Example: What licenses a landscaper has, how the payment plan works, what type of warranties there are, do you offer maintenance after a project is complete, etc.
2. Plants. Most homeowners don’t know much about plants. They may know a plant color, shape or size they want, but they probably aren’t sure which ones will actually work in their yard. Put together a post about which plants do well in your area. You could list a plant, what colors it will be throughout the year and how much maintenance it requires. Sometimes their ideal foliage takes up too much space or needs more attention than they want to give, so they can know that before you install it. That will help you out, too, so you aren’t called back to their house because all of their plants are dead because they didn’t take care of them properly.
3. Features. Give site visitors project ideas. That could include sharing which features work best in small spaces, around children or that fit a certain style. If you show homeowners you know what you’re talking about, they’ll turn to you when they decide what type of project they want. Be sure to include your project photos in the blogs.