Insights: Buying into the vision

Trade magazines create a tool for potential advertisers called a media planning guide. This annual guide contains information related to the editorial content by month, rates and specifications, as well as general information about the magazine, including its circulation breakout. A media guide is also a great way for our readers to find out what we are all about. After all, this issue is only our second of – hopefully – many, many issues of Total Landscape Care.

We are a publication dedicated to giving our readers a different perspective on the business of professional landscaping. And as an OEM or manufacturer playing an integral player in that industry, you may be interested in seeing what topics our editors will be writing about throughout 2007.

To do so go to our Web site, www.totallandscapecare.net, and click on “Contact us” under the main banner on the homepage. Pull down the choices under this heading, and choose “media kits.” There you’ll see a comprehensive list of the stories our editors will be chasing this year. Any feedback on what you read is always appreciated.

The reaction to our inaugural issue from readers throughout the country was exceptionally gratifying. But as I’ve said on more than one occasion, many are able to make a big splash, only a few are equipped to swim the marathon. This also describes our commitment to this industry: to provide news, education, human interest, superior graphics and photography related to the landscaping industry that we serve, in a format that is attractive, easy to read and completely different from anything else out there today.

Keep in mind though that we do depend on advertising as our primary source of revenue, as do all business to business trade publications. We believe that by best serving our readers, we will ultimately become the most effective medium reaching professional landscapers and related companies serving them.

You can already see some examples of these efforts. On pages 51-53 of this issue, we tip our hats to those companies that stepped up to support this magazine when it was only an idea. We appreciate them buying into our vision of what a landscaping magazine should be several months ago, and their subsequent commitment to help us make that vision a reality. These companies are referred to as our Founding Partners, and as a professional in this great industry, you can take pride that they, too, are committed to your success.

A growing, thriving landscaping industry promotes success for all who are involved in it. One way that you can contribute to Total Landscape Care, and to the landscaping industry as a whole, is to provide photography of your finished projects. It would be even more dramatic if you could send along both before and after pictures for all of our readers to enjoy. Send any photography for consideration to our managing editor, Christina Jesson, at cjesson@rrpub.com, or by mail to her attention at 3200 Rice Mine Road N.E., Tuscaloosa, AL 35406. And on behalf of our entire staff, have a happy and prosperous 2007!

The Attachments Idea Book
Landscapers use a variety of attachments for doing everything from snow removal to jobsite cleanup, and regardless of how often they are used, every landscaper has a favorite attachment.
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