Founding Advertiser Profile: Ford

Answered by Todd Kaufman, F-Super Duty / LCF Chassis Cab Marketing Manager

How long has your company been involved in the landscaping industry?

Ford has been selling chassis cabs and pickups to leading landscape companies for over 25 years.

What are some of the mistakes you’ve seen landscapers make?

The most common mistake that customers make in the landscaping business, as well as other segments, is not taking into account application and usage factors when selecting vehicles or optional equipment. Different business needs and usages drive a variety of change in chassis cab vehicles. Proper specifications will result in the right truck for the job.

Does your company help find solutions for these mistakes?

Yes, we have several ways to help a customer build a vehicle for the appropriate application. We utilize the Commercial Truck Tool system. This system helps the customer configure a vehicle by taking into account powertrain requirements, usage, startability, grade, speed and weight. This assures that the customer gets the right truck for the job! Another excellent resource we offer is the Commercial Truck Hotline. This is a toll free number which provides dealerships with guidance on commercial truck specifications. The Ford Commercial Truck website,, enables the customer to build, price and use the Performance Predictor to determine if the truck being specified is capable of the performance characteristics needed.

Does your company have a program(s) to help landscapers grow and diversify their business?

Ford Commercial Trucks works very closely with a variety of body builders and customers to develop and produce body styles and options for various applications.

What type of advantages do you feel you hold over your competitors?

Ford Commercial Trucks offers a diverse array of chassis cabs ranging from light duty to medium duty. Listening to our customers needs and providing a large selection of Powertrains & GVWs helps ensure that no matter how big the job, we have the right truck to get the job done.

The Attachments Idea Book
Landscapers use a variety of attachments for doing everything from snow removal to jobsite cleanup, and regardless of how often they are used, every landscaper has a favorite attachment.
Attachments Idea Book Cover